Building up your email subscriber list
In the part 1 of this series we covered the basics of email marketing. In this part we will cover the most crucial element of email marketing – building up your subscribers. Without an audience there is no purpose of enacting a play. Avoid the temptations to take the shortcut and spam – remember there are both legal and ethical issues involved. In this part we will cover the techniques to help gain more subscribers.
Try to follow the double opt-in model – where you add an user only when they want to and promptly take them off the list when they want to quit.
10 steps to creating your email marketing subscriber list
- Understand who you want to target. Will it be marketing professionals, engineers, stay-at-home moms, etc. Create a demographic profile of your typical customers that will help you fine tune your campaign.
- Create a signup page in your blog and website. You can see a sample in this blog, on the right. This way your blog readers and website visitors could opt to join your list.
- Include your email subscription option in all the communication you send out – brochures, emails, catalogs etc.
- Use email signups in the talks and events you organize and collect the user data.
- Take you existing customer list and send a one-off mail to request them to be added to your list. If they approve you will add them to your list.
- Use a google adwords PPC campaign with your target keywords and add customers this way. However, understand that this is an expensive option.
- Deliver great content that will encourage existing subscribers to stay and recommend to their contacts.
- Nudge your existing subscribers to ask their friends to join. Include a link in the footer of your emails.
- Offer special incentives for the subscribers. Make your subscribers feel special. Give them new offers and special discounts that your non-subscribers don’t have.
- Collect statistics on your campaigns – main email marketing packages like Mailchimp lets you do this. This way you can see how many people open each mail and see how many people unsubscribe to your list and fine tune your content.