Quora-How to Use it?
Quora is a Question & Answer (Q&A) site similar to Yahoo Answers that was first launched in January 2010 and over the last two years has got quite popular in the business community. Unlike Yahoo Answers that targets the everyday Joes, Quora targets the upper end (plenty of CEOs and high profile bloggers use their service).
Quora allows you ask questions, follow specific topics you are interested (like Twitter) and answer questions. Like Twitter, LinkedIn and Facebook it is a kind of social networking site, and it should be a part of your marketing arsenal especially if you are in to B2B market. You could exploit Quora for your marketing objectives lot more cheaply than using mainstream marketing initiatives, if you do it right.