Ultimate Guide to Email Marketing: Part 3

email marketingSetting up your email delivery mechanism

In part 1 of this series we covered the email marketing basics and in part 2 of this series we covered the tips to build the subscription list. In this part, we will talk about setting up the delivery mechanism – choosing the template, writing the content in the right way and selecting a good service provider.

[Read more...]

Ultimate Guide to Email Marketing: Part 2

Building up your email subscriber list

In the part 1 of this series we covered the basics of email marketing. In this part we will cover the most crucial element of email marketing – building up your subscribers. Without an audience there is no purpose of enacting a play. Avoid the temptations to take the shortcut and spam – remember there are both legal and ethical issues involved. In this part we will cover the techniques to help gain more subscribers.

[Read more...]

Ultimate Guide to Email Marketing: Part 1

 Email marketing basics

Even though you might think email marketing is outdated, this is one of the fundamental ways companies are reaching out to their existing customers and making new accounts. Though a lot of spammers have been misusing this, many reputed companies – both B2B and B2C have been successfully using email marketing with strong results in sales. With a strong content and good method to building your list, you can achieve big bang for your bucks through this. In this multipart series, I will take you through the processes to master email marketing. [Read more...]